Project: Revive Wellness
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Creative Direction/Art Director: Peggy Bree Tam
Graphic Designer: Shehrbano Akhtar
Graphic Designer: Shehrbano Akhtar
Revive Wellness is a family-friendly modern clinic with registered massage therapy practices. The team at BLANK ROOM was behind this new and complete branding of this wellness brand. Working with Tara, the owner of the clinic, we went in to discover the needs of her audiences, and crafted a brand identity that truly speaks of her brand’s values.
Full Brand Exploration
Research / Exploration
1 Concept Approach – 3 Rounds
Store Front Design
1 Concept Approach – 3 Rounds
Store Front Design
Collateral: Business Cards
The icon that accompanies the word mark, is a vital addition to the identity of Revive Wellness. The services provided at Revive Wellness are held by health prationers who have a special interest in family health. It was important for us to create that identity that reflects her clinical practices. To visually depict this, we put together a unique hand illustration that wraps around in a circle. The circle represents unity, a word that the clinic brings to families. The icon is an apparent depiction of her clinical practices which illustrates the togetherness that her brand brings.
We made sure that the brand’s identity could be translated across different touchpoint applications, which includes the storefront, and any required uniform for the clinic.
The colour palette chosen for Revive Wellness, reflects her brand’s keywords. It also stands apart from the competitors, as most family wellness clinical practices have aqua blue tones, with white accents. We chose a muted colour palette of navy and salmon pink, to help her stand out from her competitors, as well as reflect her brand’s keywords: unique, warm, inviting yet professional. We made sure that the first impressions of her brand’s colours well represent her brand’s keywords.
The colour palette chosen for Revive Wellness, reflects her brand’s keywords. It also stands apart from the competitors, as most family wellness clinical practices have aqua blue tones, with white accents. We chose a muted colour palette of navy and salmon pink, to help her stand out from her competitors, as well as reflect her brand’s keywords: unique, warm, inviting yet professional. We made sure that the first impressions of her brand’s colours well represent her brand’s keywords.
