We worked closely with the Founder and Owner of Project Art Toronto, Ewa Stryjnik. Not only is Project Art Toronto an enriched studio full of artists, it is also a community dedicated to help develop the inner creatives of artists. This communal studio is embedded right in the heart of Downtown Toronto.
For this project, we did 3 full brand explorations and design directions, as well as built her website. We made sure to dive deep to get her vision right and make sure that it stands out amongst competitors.
3 Design Directions + 1 Full Final Direction
Website
When discussing with Ewa about her vision and her own identity, we discovered that she loved creating sunset marks on all her paintings. Due to the strong meaning and connection she has with the sunset mark, we wanted to make sure we incorporate that into her brand’s identity. The icon works as a stand alone mark, and is also incorporated in the wordmark as well.
This website was designed on Shopify. The main feature and ask for this project, is to create a minimal website that can allow people to purchase the paintings from the artists in this studio.
The design is kept to a minimal design aesthetic, to allow the gorgeous paintings and artworks stand out.
