Project: PAWS ON MAIN
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Creative Direction, Design, and Strategy:
Peggy Bree Tam
Peggy Bree Tam
For you and your neighbour’s furbaby. Paws on Main is a one-stop shop for pet owners and their furbabies.
The key question to creatively solve for this project was “How do you design for a specific neighbourhood for more than 1 service?”
Full Brand Exploration
Research / Exploration
One Concept Approach
One Concept Approach
Collateral: Cards, Signage, Letterhead
Strategy
Website
Strategy
Website
Paws on Main have services like a self-serve tub, pet essentials, and grooming. As the brand reaches different services and has to adhere to the neighbourhood store color guidelines, we crafted a brand that can speak to all 3 sectors: tub, pet essentials, and grooming services. We decided to go with this identity that speaks to the pet owner (both cats and dogs) and the services within the brand.
The icon can be used as a pattern element on various branding materials.
We worked with the client to produce the brand’s identity across online and offline touchpoints for this project, and how it can translate across various marketing platforms visually.
