EP 9: Can a Brand’s Message stay Clear and Consistent during Change? – TOP 3 BRAND ADVICE W/ CHERYL SUTHERLAND
From a Transformational Speaker, Business Strategist, and Product-Based Brand Owner’s Perspective
- Listen in on Cheryl Sutherland’s TOP 3 pieces of advice on Branding and Business. Cheryl is a Transformational Speaker, Business Strategist and Founder of PleaseNotes, a for-purpose company of affirmation-filled products. Creator Cheryl felt restless and underwhelmed at her 9 to 5. After spending over 1400 hours in learning and facilitating personal development, coaching, and reigniting her inner creativity, Cheryl created a company that inspires women to step into their own power by building confidence, clarity, and creativity. As a women’s empowerment expert, author, and entrepreneur, Cheryl Sutherland and PleaseNotes have been featured in InStyle, Huffington Post, Forbes, Fast Company, American Express OPEN Forum, Thrive Global, Brit + CO, Travel Noire, and on podcasts such as The Creative Empire, I Love Success, No Philter with Phil Pallen, and more.
- TOPICS WE DISCUSS: From Introspective to Extrospective Brand Communications, Benefits of Conversational Content and Voice, Authentic Voice Amongst the Ever-Changing World, What to Keep during a Brand’s Evolution, Brand Message Consistency in the Change, How to Build REAL Trust for your Brand, Why the Heart behind a Brand is Important
TRANSCRIPTION:Â
First tip: 0:04:48.1
Second tip: 0:06:52.6
Third tip: 0:07:50.9
[0:00:00.0] Cheryl: It’s an evolution and this is what you’re going to get now, right? And then converting people over, and then even if some people didn’t convert over, well then, you just keep going with the people that do convert over.
[0:00:12.9] Peggy: You’re listening to the Branding Gems podcast, a podcast that’s not just interviews and conversations. It’s to bring you guys the best of the best women in branding and business to answer this question: What are your top three valuable tips and lessons that you learned along the way? And then, we discuss it. To fuel your passion-filled lifestyle business, I promise to bring you the best of the best women in branding and business and together, we can grow and learn from the extracted advice that they provide. I’m Peggy Bree, and let’s get growing!
Hi, everyone! Welcome back to this podcast. I’m so excited that you’re here and that you’re growing this with me and for also supporting all the women on this podcast and supporting me too! Thank you. And I just want to quickly mention, if you can rate this podcast on Apple and also follow it on Spotify, that is so greatly appreciated, and leave a review. I will read your review because, why not? And I want to get to know more about you and who else you want me to bring on as well and just who you want to listen to. Just grow this with me because I’m literally doing this by myself in my room and I need your help, so that would be awesome. And yeah, I’m super excited to share this next guest with you. She is so genuine and so nice, and when I was editing this episode, I don’t know, I low-key wanted to just cry a little because I was just so happy about how grateful I am to meet such amazing women in this life. So I’m excited to share her with you and to share this episode with you, so stay tuned.
Hello! Welcome back to Branding Gems. Thank you for listening, but also for growing this podcast together. My hope is to share each other’s advice and collect all these best advice to help each other grow. Today, we have an amazing guest who also is one of the most genuine people I’ve ever had the pleasure of encountering. Say hello to Cheryl Sutherland!
[0:02:32.4] Cheryl: Oh my gosh, hello! [Laughter]
[0:02:36.7] Peggy: So Cheryl is a transformational speaker, business strategist and founder of PleaseNotes, a for-purpose company of affirmation-filled products. After spending over 1,400 hours in learning and facilitating personal development, coaching, and reigniting her inner creativity, Cheryl created a company that inspires women to step into their own power by building confidence, clarity, and creativity. So welcome to this podcast, Cheryl!
[0:03:08.7] Cheryl: Yay! Well, thank you so much for having me. This is so fun. And honestly, any opportunity I have to play with you, I run towards. We haven’t really done anything since the book, or I think we put together or maybe do a giveaway something like that, so now we get to have juicy conversations. Yes and yes!
[0:03:30.6] Peggy: Yes. I totally remember seeing you for the first time at that FreshBooks event a few years back, and you shared such amazing tips and you’re so genuine about it and it was so great to connect with you after that and just continue this. It’s so been awesome.
[0:03:49.6] Cheryl: Thank you!
[0:03:50.9] Peggy: [Laughter] And now, we have a book together, which was featured on FreshBooks, which is so crazy how it just circled back. Cheryl is one of the author-contributors for our book, Branding Quickies, so just to reiterate what the book is about, it’s written by 20 amazing women from around the world who share their stories, tips, advice, and insights to help out entrepreneurs looking for some refresher in their business journey at whatever stage they’re in, really. And I love Cheryl’s section because she shared her ventures on having a product-based business and goody, and what that entails and what comes from it in terms of growing and progressing in that field.
[0:04:32.4] Cheryl: Oh, it’s so good! [Laughter]
[0:04:36.6] Peggy: Sweet! So let’s dive right into the meat and potatoes. What are your top three valuable tips and advice on branding and business? And let’s start with the first one.
[0:04:48.1] Cheryl: Okay. Let’s get to the meat and potatoes because baby, I’m hungry. No, I think really the first one, and I know that it’s been done, people are like, “Just be yourself.” But that’s actually the biggest, most important thing. When it comes to branding, people are really attracted to authenticity. They are attracted to something new. They are attracted to something creative. So in doing so, in you letting yourself shine and be 100% you, and I know that there are levels of that, the more you’re able to allow yourself to be open, to be vulnerable and connect with people, then the easier it’s going to be for people to love your brand, for people to look after you, for people to advocate for you, share your brand. I know, for myself, what are the wildest 2020 things that happened during rona season is my Instagram account went down. I just got it back on Sunday, I want to say Sunday night, like 2 o’clock in the morning because that’s apparently what I did [laughter] so I didn’t run it. However, it was literally 13 days that I didn’t have my account, and there’s been all this Christmas stuff that I’m doing and orders that I’m sending out and all these things, and yet people actually looked for me on my different platforms and saying, “Hey, are you okay?” Not like, “Where’s my stuff?” But, “Are you okay? Just making sure. What’s going on? How can I help?” All these different things. In addition to that, people reached out to me because they were attempting to share my Instagram, share my account with other people as well. So I say all of that to say that even though that my main form of marketing and connection to my community was down, that people were still looking for me, advocating for me, and also calling out Facebook and Instagram for just arbitrarily taking my stuff. However, if I was cookie-cutter, if I was just another random company, people would not be advocating for me in the same way, asking for me in the same way, and loving on me in the same way because they know that I’m a real person.
[0:06:52.6] Cheryl: Another juicy tip when it comes to branding is being very, very clear about who your target market is, therefore allowing yourself to create that voice that you want to have. Let’s say, for example, the people that primarily use my products are the ones that I’m speaking to, and other people that also want to give that same level of transformation, that same service, will purchase it for them. However, I remember back in the day, I was like, “I’m for everyone!” And I know that that’s the worst thing to ever say as a marketer, even though it’s true. But the more consistent you are and the tighter you are in your particular niche, who you’re looking to serve, what you’re looking to give, it’s easier for people to say yes or to say no to you and expedite that buying decision, and it actually lowers the cognitive dissonance that happens oftentimes when people make a buying decision and they’ll be like, “Ah, I don’t know about that.”
[0:07:50.9] Cheryl: Also, my last tip is your branding is going to change as you change. Your company is going to grow and you’ll bring on new products, new services, or you might pivot completely. However, the most important thing is to make sure that you’re always authentic with your voice. I remember when I first started, I went through so many different phases. I thought I knew who my target market was and I’m like, “Yeah, this is it!” And then I’m like, “No, maybe it’s for Black women that are attending to their mental health and wanting more with regards to starting their own business.” “Well, maybe it’s more for older Caucasian women that have a little bit more disposable income that are buying these things as gifts for their friends and family.” I’m like, “Oh, maybe this is not.” And then somebody actually sat me down like, “How can you make clear content for these people that you don’t really feel like you know? How are you communicating to them?” So I think the best thing is I had to go back and communicate like me, for me, and as if I’m talking to these people, therefore allowing those communications to be really, really clear and concise. Since then, of course, I’ve gone through and updated how I speak to people and then how I have conversations. Before, back in the day, it was more like, “Yeah, this is the product” and “Yeah, this is something cool” and “Yeah”, blah, blah, blah. Versus now, it’s like, “What up, girl?” or like, “Hey boo, what’s up?” And “This is what I want to give you. It’s really inspirational and exciting and playful and very personal.” And I think people really love that, but then also they’re able to grow with me, grow with the brand. And one of the things that I’m planning on doing, and it is definitely going to happen in 2021 because it’s not happening [laughter] this year, it’s going through and taking a look at how people perceive my brand so that I can look at it from the outside in. Like me, I know, it’s like you have your kids, you’re like, “My kids are the best! I love my kids!” Well, other people are like, “Those kids are trash.” Right? [Laughter] So it’s the same way when it comes to your business. When I think of it, I’m very clear about who I’m serving and what my communications are. However, someone externally might see the branding and be like, “Oh, well, I thought this was just for kids.” Let’s say, for example, with my main logo, the PleaseNotes, is in a Pacifico font and people are like, “Oh, I thought it was Pinterest or very playful, like more for children.” So it gives me the opportunity to be like, “Okay, well, how do I want this to come about?” And asking for that input, getting those external resources so I can make sure that I am making it super easy for people to say yes, that I’m connecting with who I really want to buy my products and services, and then also convey that value that I have because my stuff is honestly so amazing.
[0:10:44.2] Peggy: Mm-hmm. It is! No, I love the spitting of the fiery advice. It’s so good!Â
[0:10:51.4] Cheryl: [Laughter] Oh yeah, I was like, “The first one,” and then I’ll go like, “Here’s all three!” [Laughter]
[0:10:59.1] Peggy: No, I loved it! So heading back, so how would you say translating your best self online? What is your best approach for that when it comes to translating all of that through this online platform and how it’s run now?
[0:11:15.2] Cheryl: Yeah, so I feel like there has to be a purpose for everything that you’re doing. So let’s say, for example, especially for Instagram, I’m attempting the grid sort of thing, so it’s like this day is a share a post, so it’s something that has my face or talking about me or something that I’m doing. The second one is going to be a product post, so talking about a particular item in the line and then having a clear call to action like “buy now” or “learn more” or “research more”, whatever. And then the last one is an inspirational post, something that’s a little bit more lifestyle-focused for engagement, and then also to help people connect with the brand in a different way, like you’ve got that give-give-ask sort of situation going on. And I feel like writing out, “Okay, what is the subject? And then what is the value that I’m bringing or what is the value that I want to give? And then what is my call to action?” Because without a call to action, people are going to be, “Okay, cool. What do you want me to do with this?” And one of my favorite ways to do that is actually doing a lot of dictation, both on my iPhone and on my Apple, my MacBook Air, I figured out you double-tap the function button and then you could just go to town with the dictation. And that really helped me make my posts more conversational versus robotic or like, “What do I feel like other people want me to say?” Or “What do I feel like I need to say?” Versus communicating like, “Hey! I’m really excited about this. This is what I want to communicate, and this is how you could do it, and this is your next step, and it’s going to be so great!” Like really being able to give people that vibe that I’m unfortunately not able to give them in real life because, you know, the rona. [Laughter]
[0:13:04.4] Peggy: Yes. That forbidden word, the rona.
[0:13:07.4] Cheryl: Mm-hmm.
[0:13:09.5] Peggy: So another question that went with your third tip, so let’s say 2,000 people found you from this particular event and then another thousand found you from this, but that was when you already pivoted to some sort of a different, I guess, version per se. How do you bring that all together in one so that it still communicates that same voice that those 2,000 people or that 1,000 amount of people would still get that overall brand of yours?
[0:13:41.7] Cheryl: Yeah, so let’s say, for example, when I first started my company five years ago, I was selling Sticky Notes, and it was just Sticky Notes with affirmations on them. They were #amazing, and I knew that the whole umbrella of the company was about personal growth and supporting people and changing their mindsets and loving on themselves more and seeing themselves for who they really are more. And so, the next natural step was to release an additional product, and then I continued doing that. And then, it evolved into supporting people in using the products and applying these processes into their day-to-day lives. It’s great to get a guided gratitude journal. However, some people will be like, “Yeah, this is going to be my next step,” and so struggle with opening up in the morning like, “What is it that I really need to do or what is my next step?” But in going through the process of showing people how to do it and some different opportunities, whether it is a gratitude workshop, whether it is a career transition workshop, all these different spots, then it’s still underneath that umbrella. So it really depends. Let’s say, for example, if I started off doing this and I’m like, “You know what? I really want to start a cryptocurrency company.” Well, unless there’s something that’s in alignment, brand-wise, or even if there’s a theme or a distinct thread through them, it doesn’t really make sense and therefore, you would create a whole different brand, still letting people know like, “Hey, I’m doing this as well. If you’re interested in this as well, this is another way I can support you,” and cross-pollinating that way. However, these are two different audiences, they’re two different sets of value, there are two different things that people are getting from those two businesses and therefore, they’re going to be in completely different silos.
[0:15:33.7] Peggy: Mm-hmm. That makes sense, so that when you have that brand core already established, no matter all the things that flourish from it, whether it’s the Sticky Notes or the gratitudes that evolve from it, it’s still under that umbrella, so it’s always going to be under that umbrella, no matter how much you grow and evolve. That makes so much sense. I love it! So I guess from what you said for your second tip on how important it is to be clear in your messages, so how would you convey that? Sometimes people can take it and see it for themselves, apart from what it actually is. So how do you make it more clear for your brand to be communicated and for the message to be even more clear so that people can see it for what it is instead of how they want to see it?
[0:16:28.2] Cheryl: Yeah, so I feel like the best way to communicate the value and your intent is just to be consistent because the thing is, you don’t have the ability to change how people perceive something or receive something. All you can do is to continue to reiterate something. So let’s say, for example, I have a friend who is struggling a little bit with their self-esteem and when we have conversations in person, they’re just like, “Cheryl, I love this. It’s amazing. I feel really good about this,” et cetera et cetera. And then when we do it through text messages, what he receives is that he’s not good enough that he’s feeling very insecure, that he’s feeling a little bit of anger, that there’s a lot of pressure. And when we have phone conversations, he’s just like, “I don’t understand why this is an issue.” I was like, “What is the issue? There is no issue.” This is where I’m still coming from, right? And each person has that level of perception that they can choose to modify and choose to change, so all we can do, realistically, is continue to drip consistently that message that message that we really want to have, what is it that we really want to give out? What is it that we really want to give them, what our unique selling proposition is? What is the value of working together or getting these goods for me or joining into a private community? What is the benefit? And come with that level of value and that will allow you to create more of what you want.
[0:17:53.4] Peggy: Oh, that’s so interesting. So essentially, being repetitive in your brand’s message so that people don’t perceive it to be a different way because it’s been said to them over time, and repeating it to them so that they remember it to be what it is instead of how they see it, so that’s so interesting. And then that, when they remember it, the brand or the product or the business, and then you’ll be able to have those offerings and those services because they remember you for it, so that’s so interesting. And actually, when it comes to brand evolution and brand change that comes over time, what do you think is the best way to maintain that change so that there’s still that level of familiarity for the brand’s existing audience already, and that it wouldn’t be overly changed and that it will be changed enough to fit the times?
[0:18:58.9] Cheryl: I think it really comes down to having those conversations with your audience. I feel like 95% of the time, when people go through a rebrand and they’re not really changing their name, they’re usually changing their logo, et cetera et cetera. There have been some companies, like let’s say, for example, musically switch to TikTok, and in the change, it’s like, “This is the format that we have right now, and we’re going to become a richer platform where we could do more things.” Right? So they were very good in regards to saying like, “It’s an evolution and this is what you’re going to get now,” right? And then converting people over, and then even if some people didn’t convert over, well then, you just keep going with the people that do convert over. However, normally when I see a lot of these rebrands, the name is generally staying the same and it’s just like the logos or adjusting a little bit, sometimes the colors. Let’s say, if you have a two-color logo, one color will change, but that main primary one stays the same. So you’re still going to have that common thread and that common evolution and just really reiterating, “This is who we are. This is why we changed it.” FreshBooks actually went through a little bit of a rebrand where they changed their logo and they also changed the font that they use as well, and they kept their colors the same. However, they went through and there was an email and then I also saw they did a LinkedIn post as to the reason why they decided to go ahead and change it and the level of accessibility is easier for people, all these different things, and it’s inviting people on that journey with you like, “We’re growing up together. We’re moving together,” and that’s super important.
[0:20:55.1] Peggy: Yeah, I love that. It’s really so important to communicate that with your audience and those loyal people that have been there since day one because you also want to update them and have them grow with you throughout the whole process, so it’s so important. So when it comes to communicating with your audience and building that trust and loyalty with them, what are your best practices in doing so?
[0:21:18.1] Cheryl: [Laughter] I feel like the only way that I’ve been able to communicate trust is just being a trustworthy person and just acting from that space. So I actually did an Instagram post the other day and [laughter] I was like, “I’m not going to be that girl to cry on Live. I’m not doing that.” And that’s what I did! I cried on Live because basically, just communicating that there was an error or there was an issue, like rona has really done a number for, and I’m going to say for myself, but a lot of these product-based businesses, where our suppliers were not able to get things in time and just the shipping costs are more expensive and getting things here and there, they’re doubling in time. I had a product launch this Fall, and normally for me to create brand new things and then reorder existing things and do these changes takes half of the time. I should have had all of my products in my hot little hands the 1st of December at the latest. And now, it’s December 21st and I’m just receiving a small portion of the original order that I air-freighted over, right? So I think it’s having those conversations and then also showing up. Everybody that orders from me, I attempt to get their order out on time, add a little bit of extra love, all those extra things. And then in return, they support me by offering social proof, so they’re showing like, “Oh my gosh, look at this journal,” or “Oh my gosh, look how I love to use this,” et cetera et cetera. And then that really supports other people in trusting the brand and also knowing that this isn’t just a random print shop. This is a real person that’s really invested in the people that use my goods and really care about these things.
[0:23:34.8] Peggy: Hmm. I love that. I love that you really bring everyone into the whole process of it, and it’s so important to even do that because it essentially becomes their own product, in a way. They’re so happy to see it grow and just grow with you. And the fact that you still show up during these times and really break down what the situation is and have them still be part of your journey and still listen and to hear each other through that, it’s so good. It really is so good and it really builds that relationship with all your followers and the audience that you’ve built so far. It’s so good.
[0:24:14.7] Cheryl: I mean, I hope so. [Laughter]
[0:24:17.2] Peggy: It is. It totally makes sense and it’s so true. That’s just how relationships are too, like you’re really building it with them, you’re really telling them exactly what is happening and have them be alongside you through that and have them support you through that and supporting each other with that, like it’s so good.
[0:24:39.5] Cheryl: Yay! Yeah, that’s actually something I’ve been working on, I guess. I’m really good at being vulnerable. I’m an open book, like ask me all the things. However, when it comes to actually being in my business, as I have such a high standard for what I want to give people, it’s really difficult for me. I don’t want to disappoint anyone, especially when it comes to people purchasing your goods to give to other people. Honestly, like I shared it on my weepy Live [laughter], it’s on my IGTV now, but it’s so imperative for me that whenever people buy my products, it’s like they’re saying that, “I trust you enough to support somebody that I care about.” And for me, I take that as a huge responsibility. Some other makers don’t. And in coming with that level of service, coming from that service mentality, that servant mentality, has always been very important to me and so now, moving forward, making sure that I can still give people that same connection, that same feeling. And hopefully, people also understand that I’m attempting to give them that level of service, give them that level of quality with anything that I do.
[0:26:00.0] Peggy: Mm-hmm, I love that, and it truly shows when there is a heart behind that brand and business on clues like the products, when there’s that heart and level of care for that product that is to be created and when that maker’s passion and heart behind it is clear and communicated concisely to the audience. There’s that level of connection that is built with the audience and also it’s so clear when one has such a passion and love for their product and it shows really well. Even for you, your heart is so behind the products, so I love that. So when it comes to corona, AKA the forbidden word, how has that been like and how can brands adjust to this huge change of it all? And do you have any advice for that from yourself to the audience?
[0:27:07.3] Cheryl: Yeah, so in regards to how approach your business during the rona season and touching in on that branding portion, it is really about continuing to communicate why you’re special, why you want to support people, getting people really involved in you and your why, therefore allowing them to really understand it. And then now, this is the time where people are spending more time on their phones or on the internet so they’re able to see more, but also if, for any reason, you’re going through this transition in your brand, again, some people are leaving their jobs and stepping into coaching. Some people are completely pivoting because they’re understanding that where they’re at in their life is not what they want and they want something different, and you have this opportunity to support them in creating this change or for yourself, you might be going through that same sort of process. So I think the most important thing is just to be really connected with what you’re looking to do and how you’re going to support people, and I’ve actually got this new – oh, it’s so good! [laughter] – this new workshop bundle coming up and it’s actually called Create Clarity in your Calling, and it’s so good! It’s basically created to support people that are entrepreneurs in really figuring out the next steps in their business. If you’re hitting a plateau or you’re just starting out like, “What do I want? What do I want to do? How do I want to change this?” Like what you touched on previously, for myself, normally I was doing a lot of stuff in person because I felt like I needed to, and then now with the rona, I have to pivot to online. So are the things that I was doing before serving me? What is it that I want to do? How can I support people in a way that feels really good to me and stepping into that? So if you are looking to get clarity on the next steps in your career and move forward with that, you’re going to want to check out this amazing workshop, Create Clarity in your Calling, and move forward with that. So it’s only $39, which is amazing because it’s a $189 value, but it’s like #reallylow. Hmm-hmm!
[0:29:21.0] Peggy: Yeah, I know, I love it! It sounds so good. It sounds like it will really help someone because times are always going to be moving. That’s how time moves, and to have someone really guide them through this movement and what direction or what steps come from their next move, I think it’s so good for them.
[0:29:41.9] Cheryl: Yeah, it’s all about making sure you’re doing something not because you feel like you have to but because you want to, because it feels natural, because this is the next central step, right? So the only thing that gets tricky with that is so many people don’t know how to figure that out. They’ve worked a lot from like, “Oh, this makes sense,” or from that headspace, quantifying it that way. And through this course and with the additional materials attached, the meditations, all of that, you’re able to really connect to like, “What is it that’s important to me? What do I want to create? What legacy do I want to leave? What have I not allowed myself to risk?” And asking these questions that you most likely have never asked yourself. You’re going to get the sense of like, “Oh, this is my next step.”
[0:30:25.3] Peggy: Mm-hmm. Sounds amazing! I really encourage anyone who’s looking for all of that movement and all that advice to really attend that workshop. Sounds like it’ll be a good one! [Laughter] So thank you so much for being a guest on this podcast. What is next for you? What is happening next?
[0:30:46.2] Cheryl: So just moving everything, not more online, but in alignment with who I am now. So in growing the business, I went through different ideations of just creating new products to supporting other people in creating products and then doing my workshops and doing more online stuff. And now, I’m really figuring out how to put everything online, how to be really digital so that I can allow in the finances I desire and help more people, right? There’s only so many people that I personally can work with one on one, and in automating a lot of these things, then I can really touch more people and support them, and then it also supports me because then, I get to have more free time, I get to have my energy focused on the things that really bring me joy and allow good things to happen. And then one of the things that I do want to do is I have this opportunity to take care of myself more, so I want to go to the Caribbean for a couple months and yeah, go back home for a couple of months and just chill and let everything here be handled and so the only thing I have to do is pop in my email every once in a while. That is not the dream that is coming to fruition, so that’s my big thing for 2021. It’s getting myself out of my business and on top of my business.
[0:32:15.7] Peggy: Mmm. That’s exciting! I’m sure that you would definitely find ways to really show that across and amplify all of it through all these digital platforms. I’m so certain that you’ll be able to do that, so that’s so exciting!
[0:32:31.0] Cheryl: Yay, thank you so much!
[0:32:32.2] Peggy: And where can people find you?
[0:32:35.5] Cheryl: Yeah, so you’re going to find me on the internet [laughter]. If you’re on Instagram, you’re going to find me @pleasenotesgoods. If you are checking out any of the goods, like the journals and such, you’re going to just go to pleasenotes.com. If you want to look at more of the coaching, consulting, workshops, et cetera, et cetera, you’re going to visit cherylsutherland.com. And lastly, if you want to connect with me on Clubhouse if you’re on Clubhouse, I’m on there just as Cheryl S.
[0:33:07.0] Peggy: Mm-hmm. Awesome! Well, you guys definitely have to check out Cheryl. I love her. She’s just such a burst of energy and her genuineness through all of it, it shows so heavily and it’s so nice to have in this internet space and just in this space overall. It’s so good.
[0:33:27.3] Cheryl: Yeah, it’s so good.
[0:33:28.6] Peggy: Thank you so much for tuning in and for hearing her top three advice, everyone! Signing off, and follow along. Definitely keep in touch and tell us how you liked this episode.
[0:33:42.8] Cheryl: Yes, talk to us. Connect. Let’s make all this magic happen.
[0:33:48.0] Peggy: [Laughter] Awesome. Buy, guys!
[0:33:51.7] Cheryl: Okay, bye!
[0:33:54.0] Peggy: Hi! Thanks for sticking to the end. You made it! So I just wanted to quickly mention, if you want to submit yourself or if you want to submit somebody to this podcast and grow this together, definitely do so! You can do it at brandinggems.com. Just submit the person that you want to be on this podcast. And it could be yourself or somebody that you know, and we will go through it and screen them accordingly so that we’ll get the best of the best on here. So bye, everyone! I’ll talk to you soon!
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Clubhouse: Tiffany Cheung - HOST: Peggy Bree
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