EP19: How can Brands Digitally Function in an Innovative Way? – TOP 3 BRAND ADVICE W/ MILETTE STAMBAUGH (@THENEXTSOMEWHERE)
From a Blogger and Digital Marketer’s UNIQUE perspective
- Listen in to hear Milette Stambaugh TOP 3 pieces of advice on branding and business and hear from her unique perspective. Millette Stambaugh is a Boston-bred, Bay Area-based, Filipina-American creative who catalogs her escapades and food finds on The Next Somewhere, a travel blog lensed through design. An avid traveler, Millette has visited 50 countries and lived in six, and hopes to one day join The Century Club. A full-time digital marketer and part-time storyteller, she is passionate about producing compelling written and visual content and expanding her horizons, technologically and geographically-speaking. For more of her wayfaring, find her on thenextsomewhere.com and follow her on Instagram and Youtube: @thenextsomewhere.”
- TOPICS WE DISCUSS: Postcard Progress Story, Brand Signatures, Brand Innovations in the Modern Day, Digital Innovations, Creative Blocks, Visual Progress Story, Fluid Digital Marketing, Flexible Marketing, Technological Communication Adjustments, Humanistic Automation, Human Digital Marketing, Intelligent Brand Marketing, Intelligent Brand Innovations,
TRANSCRIPTION:
First tip: 0:05:17.8
Second tip: 0:19:00.4
Third tip: 0:28:58.8
Bonus tip: 0:38:02.6
[0:00:00.0] Millette: At first, I was like, “Are people going to be getting this story?” But I was like, “It’s all a matter of volume, so if I keep on creating more of these, there will be a point in time when all they see is this, and then they’ll know that this is me.” And I think that’s how we also create brand synonymity.
[0:00:18.6] Peggy: You’re listening to the Branding Gems podcast, a podcast that’s not just interviews and conversations. It’s to bring you guys the best of the best women in branding and business to answer this question: What are your top three valuable tips and lessons that you learned along the way? And then, we discuss it. To fuel your passion-filled lifestyle business, I promise to bring you the best of the best women in branding and business and together, we can grow and learn from the extracted advice that they provide. I’m Peggy Bree, and let’s get growing!
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Hi! Welcome back to another episode of Branding Gems. I have such an awesome guest today, who is so kind and genuine. I can’t wait to share her with everyone. So today, we have Millette Stambaugh, and she is Boston-bred, Bay Area-based, Filipina-American creative who catalogs her escapades and food finds on The Next Somewhere, a travel blog lensed through design. An avid traveler, Millette has visited 50 countries and lived in six, and hopes to one day join The Century Club. A full-time digital marketer and part-time storyteller, she is passionate about producing compelling written and visual content and expanding her horizons technologically and geographically-speaking. For more of her wayfaring, find her on thenextsomewhere.com and follow her on Instagram and Youtube @thenextsomewhere. Welcome, Millette!
[0:04:35.1] Millette: Hi, Peggy! Thank you for having me today!
[0:04:38.6] Peggy: Yes. I’m so excited. I’m just super excited to hear all that you’ve learned in your journey so far and your top three tips of it all, so this is exciting.
[0:04:50.3] Millette: Yeah. I’ve been really unpacking the loaded question of “What’s your top three branding tips?” But all of them are pretty, genuinely speaking, tailored to myself, and I think it will speak to the larger audience that you have listening to this podcast.
[0:05:09.3] Peggy: Awesome! Well, I’m so excited! Let’s dive right in. What are your top three tips on branding and business? And let’s start with number one.
[0:05:17.8] Millette: Okay, sounds good. So I think the most important advice that I could give to anyone who is in this branding industry that we all find ourselves in is to stay true and be authentic to you. And that one is a very personal one for me just because I think everyone’s always like, “Be an individual and stand your ground.” But when you’re in the world of content creation, you find yourself feeling like an impostor if you’re not doing what everyone else is doing. And a lot of the time, people forget that branding is a story that we tell, and that the best stories are heart stories. So if you’re telling a disingenuine story, then your brand is not going to come through. And if people are looking at your brand and they can’t instantly feel you, and by feel you, I mean hear you when they’re reading the captions out loud or see you when they’re looking at your visuals, whatever your visual aesthetic entails, and have that genuine connection when they’re interacting with your brand, then you’re kind of in a situation where you don’t have a brand. And it’s so funny because I’m in a space where I’m consulting people now on their creative strategy, and so many people really focus on like, “My logo and my website.” And the first exercise I give them is, “Well, what is your story that you’re telling? Who are you?” And give them a list of adjectives and ask them to circle the five that speak to them most and like, “Let’s begin here. Let’s begin on telling the story about you so that everything else will fall into place.” Because it shouldn’t be that hard to define everything else when you know exactly where you stand branding-wise. And your branding is the “why” behind the story you tell, so that’s my first piece of advice.
[0:07:31.2] Peggy: Yeah, I love that. And I love what you said about how easy it is to get caught up in wanting to stand out as an individual in the world, especially when it’s amongst all these people, and how important it is to remember that you are you and you are a unique individual and just finding ways to craft it so that it is seen and heard by the rest of the people that you’re trying to present to, so I love that. And in terms of defining yourself and defining how you want to be shown in the world, it’s so easy to put out a version that is incorrectly you or what you want other people to perceive of you than who you actually are. So how do you really define it in a way where it is at a level that you’re comfortable with, but also for it to be you?
[0:08:31.0] Millette: Yeah, I think that’s a really good question too because, of course, we have to maintain some professionalism, and there are standards to the world of marketing. But that being said, I think people just forget that branding is also self-expression and it is an extension of ourselves. And so, what I’ve noticed too, this really relates back to my whole pandemic experience, is I think at the beginning of the pandemic, when we were all locked down, there was an uncomfortability that a lot of folks experienced. And that uncomfortability was being by ourselves, and if you didn’t have a rich inner world to begin with, I think it could be jarring sometimes. So I remember when I was thinking about my Instagram account, I was like, “Well, I’m not travelling right now. It’s pretty unsavory to post travel content because it feels a little bit insensitive.” So how can I still remain authentic to my passion? And that being said, I’m not a graphic designer by trade per se, I’m actually self-taught, but it’s been a hobby that I’ve been nurturing for almost the last 20 years or so, and yeah, I actually did start my graphic design journey when I was 10 and thank you, Adobe, for just making those tools accessible. But I love to scrapbook, and so I thought about my Instagram and said, “Why don’t I try to make a scrapbook out of all of my old travel photos?” And thus, this project of mine called the Postcards from Home Project was born. And so, if you see the current grid, everything is like a graphic design story based on a favorite location. And I write all of my captions like it was a postcard that I was sending to someone who would want to one day experience these places themselves. And I love that because I got a message from a friend of mine and she was like, “I’ve always loved your graphic design, but you do it only for work, like commercially speaking. And so, to see your grid finally be an expression of yourself, it just feels like it’s more authentic to you. I always tell my friends, ‘Oh, my friend Millette is a graphic designer,’ and then I show them your page and they’re like, ‘Oh, these are just random travel photos somebody took. It looks like every other account.’” But when I started to do this Postcards from Home Project, it started speaking to who I am a little bit more sincerely, and so that just really felt great when she was like, “I’m looking at your Instagram account and I’m seeing you.” And you just want that validation, right? Like if somebody’s looking at something you own, they can identify easily that it belongs to the person who created it.
[0:11:36.7] Peggy: Mm-hmm. I love that. That’s so interesting. So essentially, just making your Instagram grid really reflect how you are in the most authentic way. And it’s true, platforms like Instagram are able to showcase that so that people can be attracted to exactly how you present it in exactly something that’s authentic to you. And I love that you mentioned that scrapbook visual. That’s so interesting, just finding ways to creatively tell it on Instagram, but it’s unique to you and it makes sense because the scrapbook visual, it’s so awesome. I love it!
[0:12:19.6] Millette: Thank you!
[0:12:21.7] Peggy: Yeah. And I love it because the scrappy part of it makes it so human, but also translates it to digital, which is awesome. So what was that process like in choosing the right visual that reflects on to your grid? And are you able to move that apart from Instagram? For example, like moving it to words and copy, how is that translated?
[0:12:57.3] Millette: Oh, I love these questions. This is such a great brain exercise! [Laughter] And I’m also smiling ear to ear because this conversation is just awakening me in such a beautiful and powerful way. But yeah, for sure, it’s funny because if you go to my website, thenextsomwhere.com, and I say like it’s lensed through graphic design, the minute you get there, I want you to feel like you’re walking through somebody’s journal, you know? It has a collage work of all of my adventures inserted into different polaroid frames, so it feels like you’re really actually perusing through my journal. And every single blog post has its own unique wheelhouse of assets, I guess, that just speak exactly to the copy. And so, I think for something as static as Instagram, the captioning sometimes gets a little bit hard because I want people to hear a little bit about my story. I just don’t want to go straight into like, “Hey, this is a postcard from Mexico. Here are some Mexico stats.” I try to bring them back to where I am either mentally in the moment or at that time of why it was so special to me and why I chose that photo, and then I begin to unpack like, “Here are my favorite places and spaces.” I’m very inspired by editorial. I always dreamed about going into magazine layout spreads, and so, even my copywriting feels like that as well, and I did do a lot of tourism editorial while I was living in Vietnam. And so, I can easily find a very personable voice that feels like you’re having a conversation with someone, but then I easily code-switch to like, “Okay, I am also a travel authority. I know what I’m saying to you, and here are my top tips.” So yeah, and that is also displayed in every channel that I’m on, whether you see me on YouTube or whether you see me on Facebook. I’m very thankful that in marketing, I’m a digital marketer and that way, I know how to code-switch between all of these channels.
[0:15:19.4] Peggy: Mm-hmm. I love that. I think for people who are starting off and in that process of creating a blog, I don’t think it’s first not to think about changing that blog into a brand. But then, once you do that and once it’s turned into a brand and you’re able to package it and present it as a whole, that is what is easy to make profit from or even to present to people so that it is understood. So I love that you’re able to do that and that you’re doing it really well. [Laughter]
[0:15:59.0] Millette: Thank you.
[0:16:00.6] Peggy: And one random note, I love your bio! It’s really well-written and it’s so clear and to the point and it’s really precise and exactly how you want to showcase and be presented. So it’s one of the great bios that I’ve read so far, so kudos to you.
[0:16:21.6] Millette: Those are very big compliments, coming from you, because I’ve seen all the people that [laughter] you’ve showcased. And that’s really the cool thing too. It’s such an art form. I think if I was going to give advice that’s not maybe in my top three, but something that I always try to abide by, is that it’s okay to have different iterations. I don’t have just one bio. I have many bios, and it’s so nice to have like a library of things. That way, I just never feel like I’m also pigeon-holing myself. So that’s just like with everything in life, I think it’s good to have options because not everything fits into a neat and tidy box. [Laughter]
[0:17:04.9] Peggy: I love that. It’s so true because it just reminds me of when I’m on Clubhouse and I’m having to reintroduce myself multiple times in the same room. The so-called elevator pitch, it somewhat changes a bit every time I say it because it’s so fluid, right? And it’s according to whatever we’ve just talked about in the conversation, so it’s not stagnant to the just three sentences of an elevator-pitch bio, which is still good to have, but there are opportunities for it to be fluid, so I love that. I love that you mentioned it.
[0:17:40.4] Millette: Yeah, and I love that you mentioned Clubhouse. I’m not going to lie. I’ve always had trouble in the verbal space, I guess. I’m really, really strongly suited for the nonverbal space, but getting out here and speaking has been really hard, so being on Clubhouse just really has helped me also tell a clearer story where I’m not looking at something to be able to say something.
[0:18:09.1] Peggy: Yes, and that is one of the reasons why I love Clubhouse, because it’s so on the spot and because you have to craft the words literally at that moment and in conversation with people. It really shows that authenticity to the very T because you can’t hide from there. You have to really show up exactly as you are.
[0:18:34.7] Millette: It’s so true. It’s so true. It’s a lot of vulnerability at one time, but then you’d be so surprised too. You feel like the rawness and the fact that it’s just there and you’ll never be able to experience it again is magical as well too.
[0:18:50.9] Peggy: Mm-hmm. That’s so true. [Laughter] What a great perspective. I love that. And what is your second point in branding and business?
[0:19:00.4] Millette: Yes. I think it’s a perfect segue of everything we’ve been talking about, but my second point is to innovate, to not be afraid to take those risks. And I think everyone has a limiting belief that they can’t do certain things and I think that the best ideas come out of innovation. And I just wish too that people would treat social media, content creation, branding, marketing, as the sandbox it is. Like the environments of play are not really in a lot of other industries and so, it almost feels like we should feel privileged and grateful that we get to be so experimental. And so, when I see people doing the same things over and over again, it’s not that I judge them based on not having creativity, I think that it’s like they’re stunted by this limiting belief that they can’t go outside of the box. But I was listening to a master class by a very well-known graphic designer and he was saying, “If somebody doesn’t like something that I’m doing, I’m probably doing a good thing.” [Laughter] You know? Yeah, taking those risks that other people aren’t taking, and that’s how I’ve been able to achieve such success because even though it doesn’t speak to that person, there is somebody who likes it or it’s making them feel a certain way. And I think good branding should make people feel emotions, for better or for worse.
[0:20:46.6] Peggy: I love that. I love the point that you brought up about innovation, especially in how marketing is now. The fact that there are these opportunities for experimentation that a lot of corporate brands are not able to do because they have to follow really strict guidelines and such. But when there is that opportunity to innovate and to put something out there that’s more creatively out of bound and out of line per se, yeah, there’s so much that can happen to that. And you wouldn’t know there could be when you don’t do it. So I love that. I love that. I love innovative people actually. It’s fun because you can see how they see visually and through copy and that platform, but you can be able to see how they think and move, so that’s pretty interesting. And actually, when it comes to following consistency and posting consistency and such, it being familiar ties for people to really rely on and to engage themselves with, how does innovation fall when there’s all these consistencies to be done?
[0:22:13.7] Millette: Yeah, absolutely. I think that’s a very good question. I mean, innovation is disruptive, but disruptions also kind of are formulaic, and this is what I mean. Remember when, I think it was the fashion world that started this, but they started minimalizing their logos, and everyone followed suit. It was still innovative and it was still disruptive, but there was a gathering behind it. And so, for example, when I was doing my Instagram Postcards from Home, I had a lot of free time at that time and I was pushing them out, and you would see three very, very different images in comparison to all of my traditional photos. And at first, I was like, “Are people going to be getting this story?” But I was like, “It’s all a matter of volume, so if I keep on creating more of these, there will be a point in time when all they see is this, and then they’ll know that this is me.” And I think that’s how we also create brand synonymity where we start understanding who these people are even though there’s a shift or a rebranding of sorts. And I’ve been asked time and time and again, they’re like, “All of these visual postcards are very, very different, but they also feel like one and the same.” And I always try to keep one element similar to each of these things, and the element being, right now, it’s copy. So while every single canvas might feel different color-wise, energy-wise, the thing that you’ll always see in them are these very standard words like, “Greetings from ‘insert place here’.” And then there’s also this little stamp that I add to every single one that has been similar across every single image I’ve mapped out. And so, I think that’s also the game about consistency. It’s like there is some order, there is some rhyme and reason, and you just have to do it in the way that’s most authentic to you. And mine is, like I said, a very subtle stamp but it almost feels like very signature. So if I threw all of these things out on the floor, print it out, I would want somebody to be like, “Oh, these must be all the same because there are these similar elements between them.”
[0:24:42.9] Peggy: Oh my goodness. That was just so golden and so true and so smart. I love what you said about the fact that once you make that shift and you produce more of the series that’s more authentic to you and more continual from then on, and I guess people sometimes are scared to create that shift in doing so in fear of the audience who was familiar with a certain way of you telling the story to be adjusted too. But then, you’re right. The more you produce in volume, the more that it is easily understood and the more that they’ll get it and it will just be so continual from then on. So that’s so interesting. I love that.
[0:25:32.6] Millette: Yeah, and it’s really cool. People are doing it on a very micro level, like when people paint their grids a certain color by using the same-colored filter for a series and then they shift to another color. I was like, “That is a genius trend,” because it helps you explore color theory and also creativity in a very safe way. And when I even talked about innovation too, I think that innovation doesn’t always have to be public. I do a lot of technological exploration by investing in new products or trying out droning or just acquainting myself with new software and new trends. And I think that’s also like the playfulness that I’m even speaking to for other creators, is that a lot of creators are like, “I’m a writer, so that’s what I’m going to stick to.” I’m going to do everything else that falls into that, I guess, well, not to 100%, but when I explore stuff, I try to do everything 100% and if I don’t like it, then it falls off my radar. But that’s why I feel like I’ve strengthened my own professional skill set because I don’t feel uncomfortable with the unfamiliar. I want to understand everything that everyone else is doing. It’s part of the trade, you know. Digital marketing and creative content making on a digital front is so fluid, and you said it, Peggy. And I think if you’re not flexible and you can’t pivot as fast as technology does, then you’re going to fall on the wayside.
[0:27:19.2] Peggy: Yeah, that’s so true and it really showcases the human part that it’s so needed in doing so. Because things, especially for digital marketing, it’s so easy to fall into wanting things to be automated in terms of content or copy in all the same tone continually, but then there needs to be change, and that involves a humanistic action to it, to this automation. And essentially, adding that, it makes it human enough for people to connect with, so I would say it is important to have these changes because it’s so real, the fact that it adjusts to the times and such, it just adds that human level and connection to it that is important to have in creating a brand for people to connect with. I love that.
[0:28:21.3] Millette: I love that too. This is such a powerful conversation, apart from being recorded, but I feel like it’s the first time that I’ve really understood my brand too, speaking it out loud because I know these things inherently. But yeah, just thinking about the top three gems is like, “Okay, I’ve been following them and it feels so good!” [Laughter]
[0:28:45.4] Peggy: Yeah. No, you’re really good at communicating precisely. You’re really good at it. I can definitely tell. [Laughter] And what is your last tip in branding and business?
[0:28:58.8] Millette: Yup, so I’m going to close this off very neatly and poignantly, but I think the most important thing is to have fun. And creativity doesn’t follow rules. I’ve been espousing that since the second one, but so many people just get lost in the dredges in all of the grinding and the hustling, and you can just tell when something is not fun for someone almost instantaneously. And so, if you don’t bring that element of joy to what you’re doing, it’s really going to be hurtful to your brand in the long run. And of course, people fall into creative blocks all the time, and that’s also something that I do, is whenever I feel like I’m just doing something to do something, I put the walls up, I decompress. And a lot of people think that creativity is a very infinite resource, but it’s actually very finite. Imagination, while it is so [laughter], people are like, “Your imagination is limitless.” And I was like, “Yes, your imagination is limitless, but you can only imagine so many things at once and create and produce so many things at once before you’re exhausted.” Because it’s emotions. It’s a labor of love. And if you’re not exhausted after you’re creating X amount of work, then are you doing it right? Because it should be taxing on your soul, to some extent. And I really respect people who are like, “Hey, I have to take a creative rest,” because it’s true. It’s like, “Okay. I respect that. I see that, as a fellow creative, that you had to rest and recharge.” But when people do take those creative breaks, what they produce after the fact is really inspiring stuff and you can actually see that they were doing what they set out to do, which is to make sure that they had enough of themselves to give. Because also, creation is a very public work, right? You’re always under scrutiny, under the public eye. And so, I feel like for anyone who has to set those boundaries in order to do what they do best is something that I admire. And I do that a lot for myself, and I see a lot of my loved ones who are really authentic creators doing that as well. So yeah, just have fun. Remember that it is a joyful thing and that not a lot of people remember that creativity is play. So be playful and be happy when you’re doing it.
[0:32:01.1] Peggy: I love that. And I love that there is that remembrance in having fun, even during creative blocks and in knowing that later after this creative block, it’s going to produce something great after that and to be joyful in those moments of creative blocks, which is something that’s not easy to be in. So I love that even in having fun, you can still have fun during those hard times or times where it’s not as joyous as it was before, but you can still make the most out of it, so I love that. And I also love what you said about creativity not being infinite and that there is a definition to that because it’s so interesting. You would think that creativity means unlimitedness and all these possibilities, but if you only have what is available to do at hand now and the tools that you only have now, you can use that creativity for it. But then there is that fine limit to it, which is interesting. I didn’t really think of that, so that’s interesting.
[0:33:15.4] Millette: Yeah. And I mean, especially being in the travel space or the travel realm, I think that’s why you also saw a stop in very refreshing content because for a lot of people, their source of inspiration was the larger world. And that’s almost why I have travelled so much, is because I just love getting inspired by all of these new ideas that are in my line of sight every single day in the same environment. And so, I really do miss that and I’m very curious to see what my creative production will be like and creative output will be like when I get to travelling again. So I think it’s just so interesting, and even in my creative blocks too, I always try to do something creative or something that reminds me and refreshes me, but in a non-traditional way. So when I have creative blocks, I try to play with paper. I just started embroidering too [laughter] in one of my other creative blocks. And it was so cool because the paper I was using was origami paper and then I was like, “Oh, how cool would this be to translate it into a graphic design idea and even the texture of embroidery?” I’ve started to add some embroidered floral elements to what I have been producing in other passion projects. So you can really see that the more you take time for yourself and explore and think outside the box, it will overlap to whatever you’re doing and expressing after the fact.
[0:35:00.2] Peggy: Mm-hmm. Oh my goodness. That’s so true. It still adds up even if it’s not a final production per se. It’s still a process to what could be later, so I love that.
[0:35:14.7] Millette: Yes!
[0:35:15.4] Peggy: It’s so interesting.
[0:35:17.0] Millette: And people don’t realize creation is training. You have to put in hours of experimentation in order to get the final results, and especially for people who haven’t been technically trained, it’s something that you can learn but you can only learn by doing. And so, that’s also a thing where I see a lot of creatives, they ideate, they like to just talk about it, but I was like, “If you’re not doing it, then it’s just all talk.” Right?
[0:35:49.1] Peggy: Mm-hmm. Oh, oh my goodness. This conversation is so good, and I love your top three tips. They were so true and it is in the lens of someone who is creative, who understands what that process and production and producing in this digital platform is like. So thank you so much for sharing that. It’s so good.
[0:36:12.6] Millette: Thank you so much for having me. [Laughter] I’ve loved every single second of this conversation.
[0:36:18.8] Peggy: Same here. I know. And what’s next for you?
[0:36:23.8] Millette: Yeah. So right now, it’s really just focusing on getting the blog back to the shape it was in pre-pandemic. And of course, everyone talks about this “new normal”, but I have a newfound appreciation for domestic travel, and so I want to focus on that. I really have found a huge passion in, like I said, drone flying and video editing. And so, I want to, for sure, enable myself to produce a little bit more video content as well. But I have a full-time at a healthcare tech start-up doing all of their digital marketing, so every day is a new adventure. And I just hope that I can keep on telling this story, something that I am trying to do, hopefully by the end of the year, is to get a merch line out of travel-inspired T-shirts. So [laughter] the sky is the limit, and I’m really just letting the universe tell me what it wants from me.
[0:37:28.4] Peggy: Mm-hmm. Oh my goodness, that’s so exciting! I’m so excited for you.
[0:37:32.5] Millette: Thank you.
[0:37:33.8] Peggy: Yeah, there’s going to be a lot of good things that are to be produced soon, so I’m excited for you. And actually, a bonus question. Because you’re in that realm of digital marketing and digital world, what do you think is the best practice in digital marketing for brands to implement today and tomorrow?
[0:38:02.6] Millette: Okay, a very, very good question. I would really have to say that brands should work on their social media niche, and I’ll tell you why. I think everybody thinks that you have to be an expert at every single social media to do well. But if you don’t understand your audience, you’re never going to scale the way you want to. And so, for my company right now, they know that LinkedIn is their playing field and we’ve just put so much budget behind that. We’ve put so much learning and development, and we are seeing ourselves grow the way we want to. And so, for anyone starting out in the business, I’ve heard so many people go, “Oh my gosh. I have to have my website and then I have to add all of the social media channels.” No, you don’t have to do that from the get-go. It’s all a work in progress. And so, definitely establish those things. You should for sure get the real estate while you have it [laughter] and make sure that all your handles and accounts are there. But start slowly and see where you are attracting the biggest audience and where your audience is congregating in. Otherwise, you’ll lose valuable time and resources. And again, time is also not an infinite thing as well, so it’s a commodity that we have to really treasure and really use wisely.
[0:39:38.6] Peggy: Mm-hmm. That’s so true. And I love that in this way, it is not essentially falling into “industry standard” in, “Okay. One, two, three. You need all these things done for something to be done and for what you want to be created.” But it’s essentially figuring out exactly what those steps are in doing whatever you want done. So that makes so much sense in not having to follow what everyone is doing because that doesn’t make sense to do so, in following a certain list that is so generic to everyone because it doesn’t work like that. You have to really create those steps to exactly what you’re trying to reach.
[0:40:24.1] Millette: Yeah, and it’s the industry standard thing too like, “Oh, you have to have a presence in all of these fronts.” And it’s just like, “Right, but if people go to these things and they’re not up to par, then that’s also passing judgment onto you.” So I think that brand veritability and brand credibility begins when you’re doing something right in one place and you could replicate that across the board. So figure out what your secret sauce is before you establish yourself on all fronts and then are overwhelmed or underperforming.
[0:41:02.3] Peggy: Mm-hmm. I love that. Oh my goodness. I love the way you think in your mind. Where can people find you?
[0:41:10.5] Millette: Okay. I’m @thenextsomewhere on Instagram and on Facebook and also on YouTube. And you can find my portfolio of everything on www.thenextsomewhere.com.
[0:41:28.0] Peggy: Awesome. Well, thank you so much again for being a guest on this podcast. Oh my gosh, your brain and your mind is just so incredible and I just loved everything that you said.
[0:41:41.7] Millette: Oh, Peggy, you are the best hype queen and I hope you know what a value you are to this space, just bringing people’s best selves to light, so I really appreciate you.
[0:41:54.9] Peggy: Oh my gosh, you’re awesome! [Laughter] And we’re going to sign off. Bye!
[0:42:01.4] Millette: Bye, Peggy! Have a great rest of your day! [Laughter]
[0:42:04.1] Peggy: Welcome to the end of this episode. You made it, as always! You’re awesome. I can’t really say all the words yet, but thank you for making it to the end! And one last note, of course, thank you to Zencastr for sponsoring this episode. You can also use Zencastr for all your audio content, all your social content, and all of the content needs because it helps you record audio content and it helps you record video content, so you can use it for all your content needs because this platform allows you to do so. So you can use my code @PeggyBree for 40% off and two weeks free, so go for it! And I’ll talk to you soon. Bye!
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